Apps also offer personalization by allowing users to define their preferences for example, saving their favorite items in a food app. For this reason, data retrieval happens swiftly in mobile apps. This is due to apps usually storing their data locally on mobile devices, in contrast to websites that generally use web servers. Why? Because apps are faster than websites. It’s essential to provide flawless user experiences that acquire, engage and retain mobile users - which means bringing users from other channels like the mobile web, where fragmented experiences are abundant, seamlessly into your mobile app. 52% of customers are less likely to engage with a company because of a bad mobile experience.
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